Idiom

Push the envelope

informalUS and UKSuccess idiomsWork idioms

To push the envelope is to go beyond the usual limits of what is possible or accepted, trying something new or daring.

How people use it

People use it for bold work in technology, sports, art, cooking, design and fashion: The chef pushes the envelope with desserts made from vegetables. It is often admiring, but it can also suggest someone is going too far, especially in comedy or advertising. It is informal to neutral and common in business talk, where it can sound like a buzzword if used too often. The envelope is not a paper envelope for letters; it means a set of limits.

Examples

Where it comes from

The phrase comes from aviation. Engineers call the safe range of an aircraft's speed, height and stress its flight envelope, a term borrowed from mathematics, where an envelope is a curve that marks a boundary. Test pilots who flew at the edge of those limits were pushing the envelope. Tom Wolfe's 1979 book The Right Stuff, about test pilots and early astronauts, made the phrase widely known.

Check yourself

1. If a designer pushes the envelope, what is she doing?

2. Which field did the phrase come from?

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